The ritual is typically performed by close family members of the deceased who suffered an unnatural death. This could be the son, grandson, brother, or other male relatives. If no male relatives are available or willing, other family members (including women, though guided by the Pandit’s advice on specific roles) can sponsor or participate in the puja to ensure the soul’s peace. It must be performed under the guidance of an experienced Vedic Pandit from Haridwar.